Step into Capri in Launceston, and you’re stepping into a story spanning seven decades. This isn’t just any store; it’s a local landmark of fashion and history, dressing generations of Tasmania’s women with unparalleled elegance in corsetry. The real twist in the tale came in December 2007, when Michelle and Ross Clark took the helm, infusing the store with a fresh burst of energy and vision, rebranding Capri Body Fashions to Capri.
Michelle, who had already been part of the Capri fabric, working part-time, seamlessly transitioned to a leadership role. Alongside her, Kellie Richardson, a familiar face at Capri since her youth, stepped up as the Business Manager. Their partnership symbolizes a blend of tradition and forward-thinking, ensuring Capri rides the wave of retail’s ever-shifting trends while maintaining its classic charm.
As one of the few iconic, locally-owned businesses in Launceston, Capri is more than a store – it’s a fashion sanctuary. Here, the legacy of quality meets the future of lingerie fashion. With the largest swimwear collection in Tasmania and an array of exclusive lingerie brands, Capri is a treasure trove for the discerning shopper.
Under Michelle’s stewardship, Capri has continued to uphold its commitment to exceptional service. The store is a testament to making every customer feel valued and special, a philosophy deeply ingrained in its culture.
The Capri team is the store’s heartbeat, each member bringing their unique flair and expertise. Brandi-Lee, who joined the team a year after the Clarks, is renowned for her vibrant personality that resonates with customers. The team, including dedicated part-timers like Yvonne and Chantelle, upholds Capri’s reputation for excellence in service.
But Capri’s expertise isn’t confined to just swimwear and lingerie. They are adept at fitting post-surgery garments and breast prosthetics, working in tandem with Launceston’s top surgeons to provide essential support in post-operative care.
Michelle’s influence stretches beyond the walls of Capri. Her roles on the boards of Frontline Australia and the Launceston Benevolent Society reflect her commitment to the broader retail and community sectors. Away from work, she enjoys the tranquillity of her lakeside shack and the beauty of Tasmania’s landscapes. The Capri team, with their diverse interests and passions, from gym and trekking to makeup artistry and Tae Kwon Do, adds to the vibrant spirit of the store.
So, if Capri Launceston has somehow missed your radar in the last 69 and a half years, now’s the time to discover what makes this store a cherished part of Launceston’s fashion landscape.
